How To Gain Additional Organic Traffic Via Social Media
Organic traffic growth is usually associated with search engine optimisation; using various tactics to help your website get found in search engines like Google, Yahoo, and Bing.
The majority of the information surrounding SEO tactics almost always involves some form of link manipulation. Some of them, on the front of things appear to be legitimate, but when you take a deeper look into the strategies, there’s usually an underlying threat that could annihilate an SEO campaign in a flash.
The smartest way to think of any optimisation is to consider your website from the search engine perspective.
If you ran your own search engine, what factors would you consider in a bid to find the best?
The most influential of all are friends, associates, and others who are LinkedIn to communities. Communities offer safe havens and an enhanced level of trust from potential customers.
It’s that power of influence that you cannot manipulate. There are services that mimic this with fake accounts, but they’re so easy to identify that they’re deceiving nobody apart from the people trying it. Empty profiles, bikini clad avatars, high ratio variation to followers and following etc. The point is – they’re identifiable.
So too is your entire online presence. Having a website used to be all you needed, but with the tools to get a website online making it easy for anyone with non-technical skills to bring their business online, most business have done exactly that.
Nowadays, having a website doesn’t quite give you an online presence. It needs useful content, it needs traffic, and most of all… it needs an audience; a targeted audience that is. Not a huge number by anyone standards.
One targeted reader on your site is worth more than a thousand uninterested unique hits. Those just add to your bandwidth, slowing it down, and making your campaigns inefficient.
Sure, you want plenty of people to be paying attention to your site, but you really need to consider the company objectives.
If your business is helping people crowd source for financing a venture, it would definitely be beneficial to crowd source in your own marketing plan. Social media lets you do that.
It’s branding away from your domain. It’s conversational, sometimes debateable, but never consistent sales pitches.
A balance needs to be there. A balance of useful tweets and other social media posts. The conversations themselves capture and hold people’s attention, and best of all, it’s done in real time.
That can bring real time “engaged” traffic over to your site instantly.
Forget paying exorbitant amounts in pay per click advertising. Sure, there are reports around claiming the leads are in the long tail keywords, but for us… we find the leads are in the engaged audience. When they can speak with a representative in real time, direct mail them, and best of all, get to chat with your existing customers, essentially getting testimonials at the best time possible.
That’s traffic that’s coming over to your website, ready to do business with you.
When those people click your links to be directed to your website, the engagement is shown in your bounce rate. They know exactly what you have to offer, and aren’t in the information searching stage.
When people are information searching, there are plenty of big news style sites with enough information to keep people researching for months.
What’s more is the proof in the search results. Try it. Run a search query of anything you like, pick one at random, click the website, and look at the social media activity. The visible businesses in organic search have social activity happening. They’re usually on the four big sites, Facebook, Twitter, Google+, and LinkedIn.
In times past, incoming links to your website was the main factor in the ranking anomaly and it may well still be but times are changing. The future of search is likely to be one where links are a way less dominant factor as people are now sharing the websites and content that they like via social media rather than sharing it via a link on their website. It’s about conversation, connection, and having a presence online.
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