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Why Who You Follow Should Be Different To Who Follows You

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When you use social media for business purposes, you need to take a different approach to you’re likely used to. For years, reciprocation has been happening, and if you’ve already begun to create social pages, there’s a chance you’ve reciprocated more than once. What happens when a company creates a page is they focus on [...]

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The Best Way To Handle Negativity On Social Media

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What happens when a brand bestie gets their knickers in a twist and takes to social media to slate your business? You respond with good intent, but know that when you do, one of these three things will happen: 1. You’ll exasperate the situation 2. You’ll be forced into a social media smackdown 3. You [...]

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Increase Social Traffic To Drive Your Sales Upwards

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Google traffic has lost momentum. Not many businesses care anymore. People who are searching for something on search engines are searching for information. Unless you’re selling information, the traffic from there is likely to be worthless. Even more painful if you’re in the habit of paying for that traffic and not capturing leads. That’d be [...]

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3 Ideas To Ensure Your Twitter Account Continues Working For Your Business

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There’s only one way you can fail with Twitter and that’s to not use it all. Other than that, you can pretty much wing your way around the social network with just a bit of good old-fashioned manners.   No hashtag spamming, or piggybacking on other peoples events based hashtags. The sort of the stuff [...]

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Discover The 5:3:2 Rule For Your Social Media Marketing Schedule

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Before diving into social media marketing, you need a strategy in place to garner the results you need. The only way you are going to see significant results from any social media marketing is to take a cautious and knowledgeable approach. That requires you to plan your marketing in advance. Without sufficient planning, you will [...]

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Tweeting Your Way To More Connections (Persuasive Influence At Its finest)

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Dipping your toe into the world of Twitter is a smart move for any business owner. The not so smart way is to blindly tweet expecting to grow your bottom line.   The power of social media lies with creating connections. Connecting to the right people at the right time, and surprisingly, it’s not always [...]

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Establishing Blogging Connections And Scaling Social Influence

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Business blogging requires you to focus on two areas. Search engines through optimisation, and social media through connections. At some point in the algorithm game, the two merge because studies do indicate that a higher social authority a business has; the more influence the website has on the SERPS; so based on that you need [...]

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3 Things That Will Sky Rocket Your Social Media Following

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Social media for businesses can be real tricky, but that’s likely because you’re using the strategies just for business purposes. By its very nature, that becomes promotional activity and despite that being what you want to do, it’s never going to work if it’s all you do.   At the very core of social media [...]

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The Real Value Of Your Twitter Followers

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Investing in social media is the smart thing to do but if you invest wrongly, you’ll kill your efforts before you get a chance to get off the ground. The power of influence through both Facebook and Twitter can be huge; the initial point when someone lands on your profile on either site, they will [...]

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Using Twitter To Extend Your Customer Services

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Customer services is a 24/7 aspect of every business. At the core are the customers and as you’ll know, people can be demanding. Especially when they’re greeted with poor customer service, an order delayed in the post, or worse still – unable to be processed.   They want answers, and the quicker they can get [...]

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