Since 2006, Twitter has been a tremendous social platform to create groups of raving fans, yet to this day, there are probably millions of Twitter users who don’t fully understand the mechanics of the platform.
Here’s the most common one; it’s infuriating, and if you’re doing this, you’re only reaching a fraction of your followers.
It’s the start of your tweet, when you use the @mention. When you do that, you show up on the timeline of the person you mention, and only the people who are following you AND the person you mention.
For the people following you, who don’t follow the person you mentioned in your opening tweet… it’s invisible.
The right way to do it is to introduce the mention with a stop word. Use the word the as an example. When it doesn’t feel natural, don’t force it. That’ll do just as much damage if not more. Instead, use a period; for example: .@mention
That period will ensure that everyone following you sees your tweet, regardless if they follow the other person or not.
Word to the wise though, don’t over use it, as it can take the opposite effect if you do it when your followers really couldn’t care less about your tweet.
Getting your timing right
If you’re on Twitter (which you should be by now), this one’s self explanatory; just think of how you use Twitter. Chances are you’ll sneak onto it to see what the latest is around your lunch break; or maybe in between your meetings.
By paying attention to when you time your tweets, you might notice you’re able to significantly increase your retweets.
That’s because if you tweet close to on the hour, for power business users, they’ll pop on between their meetings, or team briefings which usually end on the hour. So a tweet at 12:58 or 13:02 is more likely to be seen by your followers on their timeline, than if you were to tweet at half past the hour when everyone is busy with other stuff.
Use it for social purposes
Hey, it’s what it’s for. Twitter wasn’t built to help market small businesses, but it’s certainly among the most powerful there is.
Gaining followers here is the equivalent of a direct line of communication and it’s free to use.
Naturally, to help you spread your marketing message, you need a following of people to see those. And since people don’t like being sold to, the only way to attract them to your social presence is by being social with them.
Spread the love around. When you see a post online, seek the author out, get hold of their handles and give them a shout out. If not the individual, at least use the business handle to share their page.
The more people you connect with, the larger your following will grow.
Naturally, you need to keep your house in order, so to speak. Being careful not to follow the wrong types of accounts on Twitter, and that’s where you have to find a balance. Then it’s just a case of managing your tweets to get the most exposure you can.
YouTube bonus: sneaky but powerful
If you do business via video, and promote your YouTube channel, you can add ?sub_confirmation=1 to the end of your channel URL and up pops a confirmation box to increase your channel subscribers.
Where would you use that?
You can use it on your website. When you link out to your YouTube channel, add that code to the end of your URL and your visitors will be greeted with an option to subscribe.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net